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The Default Answer Show is a podcast about how AI search systems and large language models decide which businesses get recommended.
As platforms like ChatGPT, Google AI Overviews, and Bing Copilot reshape discovery, traditional SEO alone is no longer enough. Businesses now compete for recommendation eligibility — not just rankings.
This show explores:
• How AI search and generative engines work
• How large language models form consensus
• Why multi-location businesses lose visibility in ChatGPT
• The difference between SEO, GEO (Generative Engine Optimization), and LLM optimization
• How reviews, structured data, citations, and authority signals influence AI recommendations
• How to become the default answer in AI-driven search
Hosted by Christian Hustle, the show is built for multi-location businesses, mid-market operators, CMOs, and digital leaders navigating the shift from keyword rankings to machine-driven discovery.
If you want to understand how AI visibility shapes brand authority, local search performance, and demand generation, this podcast explains the systems behind modern recommendation engines.
The Default Answer Show is a podcast about how AI search systems and large language models decide which businesses get recommended.
As platforms like ChatGPT, Google AI Overviews, and Bing Copilot reshape discovery, traditional SEO alone is no longer enough. Businesses now compete for recommendation eligibility — not just rankings.
This show explores:
• How AI search and generative engines work
• How large language models form consensus
• Why multi-location businesses lose visibility in ChatGPT
• The difference between SEO, GEO (Generative Engine Optimization), and LLM optimization
• How reviews, structured data, citations, and authority signals influence AI recommendations
• How to become the default answer in AI-driven search
Hosted by Christian Hustle, the show is built for multi-location businesses, mid-market operators, CMOs, and digital leaders navigating the shift from keyword rankings to machine-driven discovery.
If you want to understand how AI visibility shapes brand authority, local search performance, and demand generation, this podcast explains the systems behind modern recommendation engines.
Episodes

Wednesday Aug 16, 2017
11: Turning Doodles into a 1M Family Business with Juliette Brindak
Wednesday Aug 16, 2017
Wednesday Aug 16, 2017
Have you ever had doubts of starting a business because you're too young? Juliette Brindak who started MissOandFriends.com at the age of 16, shares the story of how she turned doodles into a million dollar business. Her journey is such an inspiration to thousands of young entrepreneurs, as her story is now being told on a new YouTube Red Original show "Hyperlinked".
Juliette is a real entrepreneurial inspiration for teenage girls who dream big and are not afraid of going after what they want. After several years of struggles and hustling, Juliette and all her family turned their business into an amazing family owned business.
This is an amazing hustling story that you can't miss! Tune in now and get ready for the journey with Juliette.

Monday Aug 14, 2017
10: Monetize Passion
Monday Aug 14, 2017
Monday Aug 14, 2017
Monetize Passion with Lindsay Adamson. International speaker, success coach and author Lindsay Adamson shares with us on today's episode how she quit a multiple-6 figure job to go live the life of her dreams. Lindsay shares the secrets to why she left the corporate position she had, took a full savatical year to find happyness and how she was able to kept this lifestyle without ever looking back.

Friday Aug 11, 2017
9: Outsource
Friday Aug 11, 2017
Friday Aug 11, 2017
Outsouce with Jeff J Hunter. On today's episode Jeff J Hunter from 9010 Lifestyle shares his amazing story of how he left his 6 figure project manager, struggle with his wife to get her onboard with his business idea and at the same time was going through some very though family moments.
What Jeff has created on his 9010 lifestyle business is truly incredible! He has given entrepreneurs and business owner the biggest secrets of outsourcing to work on your business, rather than working in your business. His amazing personality and all the achievements he's done made Jeff the perfect guest for The Hustle Show, even though is well known as the Anti-hustler (lol!)

Wednesday Aug 09, 2017
8: Amazon
Wednesday Aug 09, 2017
Wednesday Aug 09, 2017
Amazon with Ashraf Ali. On today's episode Ashraf Ali, an amazon guru, shares with us the journey of struggles that he had to get past in order to succeed with his amazon business. Ashraf tried many, many different online businesses and most of them failed before ever launching. Ashraf shares with us today why he failed and what he learned though starting all those businesses.
Hustlers, sit on tight because this episode is super funny! Ashraf holds nothing back; he shares the struggles he had with his wife when he bought a $5k amazon course.
Many of us start businesses following trends and thinking that the opportunity will generate a bast amount of revenue... However, I hope you get something out of today's episode and start to change your mindset next time you come up with a new business idea.

Monday Aug 07, 2017
7: Monetize Hobbies
Monday Aug 07, 2017
Monday Aug 07, 2017
Monetize Hobbies with Jacques Hopkins. On today's episode, Jacques Hopkins shares the struggles and the journey that he went through from being a full-time engineer to become a modern-fast paced piano teacher. Jacques gave himself a predetermined date for his business to start supporting him, his wife and 6-months old daughter. During this time, Jacques and his family were living off of his life savings.
It's truly fascinating to me, when people turn their passionate hobby like playing piano and turned it into an extremely profitable business. Jacques incredible story is one to listen and take notes... We all have hobbies that we could potentially monetize like him, so sit tight and enjoy the journey of Episode 7, as Jacques shares how to turn your hobby into a profitable course.
Connect with Jacques Hopkins: https://pianoin21days.com/

Friday Aug 04, 2017
6: Quit Job
Friday Aug 04, 2017
Friday Aug 04, 2017
Quit Job with Heather DeSantis. On THS 6 my very good friend Heather DeSantis joins us to share with us the story behind quitting her $50k a year job in her early 20s to start and become a PR Agency making $30k per month!
Her story is definitely one that you must listen and pay attention. I met Heather a month after she had quit her job. I saw Heather go through all the struggles, working all day on her business, working a low paying part-time job to pay the bills, and now having her own team of PR experts and taking care of dozens of entrepreneurs' public relations.
I'm very proud of everything that Heather has achieved and it's inspiring to hear her story and all what she's been through... She makes us understand that there is absolutely nothing that can stop us to accomplish our goals and make our dreams come true.

Wednesday Aug 02, 2017
5: Inspiration
Wednesday Aug 02, 2017
Wednesday Aug 02, 2017
Inspiration with Lakshmia Marie. On today's episode, Lakshmia from LMF Consulting Group shares with us her hustling story that she had never shared before.
Lakshmia went from being homeless, living in a hotel, using Target's wifi to build her business, to owning and running an amazing digital marketing agency by the age of 23.
But is not only about what she has achieved even being so young, her energy and all the struggles that she went through is what will inspire you to go for it, all in, even if it gets though, Lakshmia shares with us how she was able to keep going and what kept her motivated.
We also share the same vision as Lakshmia, she runs her business as we run our show: full of transparency, honest and direct and she is a great story to share with you. So click play and enjoy the ride with Lakshmia!

Monday Jul 31, 2017
4: Success
Monday Jul 31, 2017
Monday Jul 31, 2017
Success with Social Sonja. On today's episode, Social Sonja shares great insights with us about how she always thought that being jack of all trades and offering variety of marketing services would help her position her business. She soon realized that by focusing on one thing and get to be known as an expert in that area would take her much further than being jack of all trades.
Social Sonja is a Social Media Expert that is well known in the industry now, but this wasn't the case some years ago. Social Sonja had a rough time growing up in Serbia. She comes from a small 1,800 people town, where women got married very young, and her parents couldn't afford her college. Of course for a strong girl like Social Sonja, she had hunger for achieving what people had told her it was impossible. She worked hard and save to attend college. Then, she moved to the US not knowing english, with an empty bank account, and had no idea where to start.
Social Sonja has achieved amazing things in her life and with her business and she holds nothing back on today's episode. You're in for a treat! So click play and enjoy the ride.

Thursday Jul 27, 2017
3: Negativity
Thursday Jul 27, 2017
Thursday Jul 27, 2017
Negativity with Jeremy Wenger. I felt incredibly connected and inspired by Jeremy Wenger. For me, it's amazing to see how you can overcome one of the hardest thing in life, and not only that, but turn that strength into a real business.
What Jeremy has accomplished is truly amazing and a real hustler story that I couldn't pass on sharing; I had to get him on the show!
Jeremy comes from a very hard childhood with an abusive dad, a life changing tragic, and an entrepreneurial background since he was in elementary school.
Connect with Jeremy by sending a PM to his FB Page here: https://www.messenger.com/t/JeremyWengerOfficial
He'll share all his info and the best way for you to join his community!
PS.
I do apologize that we had to do the interview on Jeremy's in 2 parts using his phone, and although we did our best to master his audio, it's still a little rough but the content he shared is so amazing that we couldn't skip it!

Thursday Jul 20, 2017
2: Fears
Thursday Jul 20, 2017
Thursday Jul 20, 2017
Fears with Ramon Smothers from RamonSmothers.com joins us to share his incredible journey of how he was able to overcome his biggest fears, how he turned his life around when everything went wrong for him, and how he was able to build a successful online business blogging.
Ramon is a true hustler story of how you can monetize your passion and turn your life around after you transition from employee to entrepreneur. Ramon started his blog RamonSmothers.com, where he started sharing all what he was going through during the transition of full-time engineer to a blogger. After hearing all the positive feedback from people who loved his story and the content he was sharing, he then took the risk to write a book to inspire others to follow his lead.
Right now, Ramon and his wife have an awesome podcast: The 2 Peas in a Pod Podcast that you must go and check out! They provide awesome inspiration, tips and tricks they've learned through their journey of online business.
I had a blast chatting with Ramon! He's a super cool guy and love everything that he's doing... I wish you the best of success man!
-Keep hustling.
Christian.